VCE Studio Arts + VCD

In this area of study, we will:

• reflect critically on feedback received in Unit 3, Outcome 3 as you evaluate, select and evolve design ideas into concepts for further refinement and testing.

In doing so, we will: 

• explore the Deliver phase of the VCD design process.

• engage in an iterative cycle as you rework ideas, revisit research and review the client’s needs.

• manipulate the design elements and principles in response to the brief and develop expertise in a range of appropriate manual and digital methods, materials and media.

• Development and documentation drawings, together with mock-ups, models and low-fidelity prototypes, may be used to assist with visualising, testing and resolving design concepts.

During this process, we will:

• move from divergent to convergent thinking, drawing on conceptions of good design when synthesising ideas and using annotations to evaluate their potential.

• The refinement of design concepts for each communication need continues as two separate design processes, with you ensuring that these are distinct from one another in purpose and presentation format. 

You will:

• resolve selected design concepts and devise a pitch of one concept for each communication need to communicate your design thinking and decision making to an audience or user.

• explain the reasons for your selection and use of particular materials, media and methods, design elements and principles, and formats for presentation.

• consider responses to their pitch and further refine each selected concept, in preparation for the presentation of final design solutions.

​(Source: VCD Study design p46 https://www.vcaa.vic.edu.au/Documents/vce/visualcomm/2024VisualCommunicationDesignSD.docx)

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Outcome 1 

On completion of this unit you should be able to:

• refine and resolve distinct design concepts for each communication need,

• and devise and deliver a pitch to communicate concepts to an audience or users,

• evaluating the extent to which these meet the requirements of the brief.

To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of Study 1.

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Key Knowledge:

• the Deliver phase of the VCD design process

• the role of the brief and convergent thinking when refining and resolving design concepts

• features and functions of the design elements and principles used to create and resolve design concepts

• manual and digital methods, media, materials and conventions used to create design concepts 

• methods and techniques used to evaluate, test and resolve design concepts

• techniques used to deliver a pitch to present and explain design concepts

• the extent to which design concepts meet the requirements of the brief

• conceptions of good design

• legal and ethical obligations relevant to the designer’s work

• appropriate design terminology.

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Key Skills

• apply the Deliver phase of the VCD design process

• select and apply a range of manual and digital methods, materials, media and conventions, together with the design elements and principles to resolve design concepts 

• use convergent thinking strategies to refine and resolve design concepts

• test and evaluate the suitability and quality of refined design concepts, drawing on the requirements of the brief

• devise and deliver a pitch that supports the presentation of one design concept for each communication need

• apply practices that fulfil the designer’s ethical and legal obligations

• use appropriate terminology to document the refinement and resolution of design concepts.

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Success Criteria:

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