VCD Outcome 2: Presenting design solutions
How do designers propose solutions to communication needs?
In this area of study, you will:
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present design solutions for each of the communication needs addressed in Area of Study 1.
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choose how best to use visual language to communicate solutions to stakeholders, considering aesthetic impact through applications of design elements and principles.
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select materials, methods and media appropriate for the presentation of final design solutions that are distinct from one another in purpose and presentation format, and that address design criteria specified in the brief.
Outcome 2
On completion of this unit you should be able to:
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produce a design solution for each communication need defined in the brief, satisfying the specified design criteria.
To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of Study 2.
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Key Knowledge:
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appropriate presentation formats for the delivery of two distinct design solutions
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techniques to apply methods, media and materials to deliver design solutions
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components of visual language, including design elements and principles, used to address distinct communication needs specified in the brief
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visual language used to communicate solutions to stakeholders.
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Key Skills:
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select suitable presentation formats that meet communication needs defined in the brief
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select and apply a range of methods, media and materials to deliver distinct design solutions
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select and apply components of visual language, including design elements and principles to address the distinct communication needs specified in the brief.
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Success Criteria:
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Outcome 1 Criterion 7 Pitch:
Discussion points:
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What is a pitch in VCD?
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Where else have you heard the word 'pitch'? (For example, in ball games, music, etc.).
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What is the purpose of the design pitch?
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​What does the ‘pitch’ involve?
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An evaluation of the ways that the final visual communications meet the requirements of the design brief
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Design decisions made during the design process
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Reasons for the selection and use of particular methods, materials, media, design elements, design principles and presentation formats
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Draw on annotations to inform the pitch
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Respond to questions if further clarification is required.
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An evaluation of the ways that the final visual communications meet the requirements of the design brief
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Design decisions made during the design process
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Reasons for the selection and use of particular methods, materials, media, design elements, design principles and presentation formats
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Draw on annotations to inform the pitch
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Respond to questions if further clarification is required.
Sample Questions:
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In what role did you present yourself to your client?
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Explain who your client was and what needs he/she required to be undertaken by you?
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Explain what research you undertook and how this informed your design concepts.
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Explain how and why you arrived at your final concepts; what material choices were made, what media selected, what methods best suited and how did particular design elements and design principles support and enhance your concepts?
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How did your 2 final presentations fulfil the client needs as outlined in the brief including; your response to the target audience specifications, the purpose of each presentation, the context within which it will ‘sit’ and how you respected and responded to the stated constraints and expectations?
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Watch:
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Before watching prompts:
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Identify the focus for each slide or stage of the presentation.
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Note how time is given to each stage.
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Observe how each stage/slide/idea connects to the next to create flow and cohesion.
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During Watching Discussion Points:
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What are the print texts, visual representations, and oral delivery components?
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How do they complement one another?
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How different components organised on the slide (For example, visualisation drawings, annotations, type, etc.)?
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What VCD-specific terminology/concepts are presented (for example, design elements and principles, methods, media, and materials)?
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What connective words are used to make links between components?
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After watching Discussion points:
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Is the presentation clearly structured? Is it cohesive?
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Is the presentation successful?
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Does the presentation meet the client's demands?
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Provide evidence for your responses to the above.
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In table groups, discuss the following:
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Compare your observations of the example. Use your templates to assist your discussion.
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In your groups, decide on collective responses to the following questions:
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What were the most successful elements of the presentation? Why?
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What could have been modified or improved? Why?
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Note: the following content requires adapting - it is based on the old study design - I am still working my way through. Thanks for your patience!