Type as Im... | ArtCP/M&EVCDMedia

Type and Imagery in Context

The Official Part:

Outcome 2

On completion of this unit the student should be able to manipulate type and images to create visual communications suitable for print and screen-based presentations, taking into account copyright.

Key skills

• describe and analyse the connections between past and contemporary typography

• analyse the use of type in visual communications

• generate ideas using imagery and text and reflect on suitability of conceptual options

• manage files and apply techniques to manipulate type and images using digital design technologies

• select and creatively use appropriate media, materials, methods, presentation formats and conventions to suit a range of communication design purposes

• apply practices that fulfill legal obligations when using existing typefaces and imagery.

VCD Study Design, p13-14http://www.vcaa.vic.edu.au/Documents/vce/visualcomm/VisualCommunicationDesignSD_2018.pdf

Design Process

Tech. Drawing Conventions

VCD Annotations

I Can...

research and analyse past and present influences on design

research and analyse the influence of design in past and present contexts

select and use appropriate manual and/or digital methods, media and materials to represent and render forms

select appropriate design elements and principles when developing a sustainable object

adopt circular design practices during the Develop and Deliver stages of the VCD design process

annotate design ideas and concepts using design terminology

apply two-dimensional drawing methods, such as technical flats or third-angle orthogonal projections, to depict objects from multiple views

apply three-dimensional drawing methods, such as isometric or perspective drawing, to represent the form and structure of objects

apply appropriate technical drawing conventions to documentation drawings.

Note: the following content requires adapting - it is based on the old study design - I am still working my way through. Thanks for your patience!

What are we actually going to do:

We will look at the anatomy of type, the history of type and Ch 5 of the textbook.

We will follow this Powerpoint initially:

Design Thinking

Unit 2 ppt

Adapted from Patterson & Saville, Viscomm, 2017

Anatomy of Typography:

Did you know that type has anatomy?

Typographic conventions and terms

(Source: https://www.vcaa.vic.edu.au/curriculum/vce/vce-study-designs/visualcommunicationdesign/advice-for-teachers/Pages/ConsiderationsToolsandComponentsTypographicConventionsandTerms.aspx)

‘Type’ is the term given to the letters used in writing in visual communications. Type adds meaning to a visual communication through the literal meaning of the words, and the way in which the type form is designed and styled.

Typeface

A ‘typeface’ is a design of a set of type characters. The term ‘font’ in cast metal movable type describes one set of letters, numbers and special characters produced in one size. With digital type that can be resized using computer software and the term ‘font’ can be used interchangeably with ‘typeface’. Typefaces are chosen for different typesetting purposes.

Type anatomy

Type forms are made from a variety of parts. The classification of the structural aspects of type is known as ‘type anatomy’.

Some of the characteristics of type anatomy include:

x-height,

baseline,

descender,

ascender,

stem,

crossbar,

arm,

bowl,

leg,

tail,

and

ear.

‘Case’ is the term used to describe whether type is set in capitals, lower case or a combination of both.

‘Alignment’ refers to the line from which lines of type extend.

Type can be left-, right-, centre-aligned, justified or force justified.

Further information about type anatomy can be found on the TypedeCon website.

Typography

The way type is arranged and the way type communicates to an audience is known as ‘Typography’. Specific terms used in typographic arrangements include:

tracking: the adjustment of space between groups of letters
kerning: the adjustment of space between adjacent type characters
leading: the adjustment of space between lines of type.

Further information about the adjustment and arrangement of type can be found on the following websites:

Vanseo Design - 'Anatomy of a Modular Typographic Grid'

BC Campus OpenEd - 'Graphic Design and Print Production Fundamentals'
(Chapter 3.4 Organizational principles)

Canva Design School - '10 Rules of Composition All Designers Live By'

Identify Anatomy of Typography task

We will start by Task 1 Identify Anatomy of Typography identifying the areas of anatomy that the study design requires us to know:

Typography Analysis

Type as a means of Communication:

The Typeface that we use communicates something to our audience, so it is important that you choose your font wisely!

Typography Games

Typography Generator

Typography In Album Artwork

(Source: Rickards, E, 2020 http://emmarickards.com.au/for-the-classroom/the-voice-of-type)

We will then complete Task 2 Type Anatomy, where we will each choose a part of the anatomy of type to create a post card cue card, to be shared with each class member.

BLANK Cue Cards

Type Anatomy Cue Card Task

Covenant College Cue Cards

Geelong Baptist College Cue Cards

Finally, we will complete Task 3 Type as Imagery Design Task, where we will use type to create an image.