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Media Unit 3

 

 

Outcome 2: Media production development

Assessment:

Unit 3&4 Assessed coursework
• U3: Outcome 1
• U4: Outcome 2                        = 20%

School Assessed Task
• U3: Outcome 2 & 3
• U4: Outcome 1                        = 40%

End of year exam
• All outcomes of unit 3 & 4     = 40%

The official part:

'Media productions develop out of that which has come before. Media creators and producers frequently reference ideas and techniques that have been developed by others. Collecting, acknowledging and building upon ideas, structures, aesthetics and techniques informs the direction of media productions and an understanding of how audiences are engaged. Students investigate and research a selected media form to inform the development of their proposed production. This research contributes to the direction of their production design. Students conduct an investigation of aspects of the media form in which they will work, developing knowledge of narrative, genre, style, media codes and conventions and aspects of the works of media practitioners relevant to their proposed production. Students develop production skills that inform the production, design and development of a media product. They record their learning in documented research, annotated production activities, experiments, exercises and reflections.' (VCAA, Media Study Design, p20-21 https://www.vcaa.vic.edu.au/Documents/vce/media/MediaSD_2018.pdf).

 

Outcome 1:

On completion of this unit the student should be able to research aspects of a media form and experiment with media technologies and media production processes to inform and document the design of a media production. To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of Study 2.

Key knowledge:

• media codes and conventions, narrative, genres and styles appropriate to the selected media form

• structural and aesthetic qualities of media products that engage with and are read by audiences

• research that informs the exploration and development of ideas and skills in a selected media form

• methods for recording, documenting and evaluating research

• media equipment, technologies and processes appropriate to a selected media form and proposed product

• media language.

 

Key skills:

• explore media codes and conventions, narratives, genres and styles appropriate to the selected media form

• analyse how audiences are engaged by structural and aesthetic qualities of media products

• analyse how audiences use structural and aesthetic qualities to read media products

• undertake research to inform the exploration and development of ideas and skills in a selected media form

• record, document and evaluate the exploration and development of ideas and skills in a selected media form

• develop skills in the use of equipment, media technologies and processes appropriate to a selected media form and proposed product

• evaluate the use of equipment, media technologies and processes of the proposed product through documentation

• use media language.

the media production process Stages:

Development: the ideas, intention, narrative and audience that are the foundation of the production are
explored. In this stage other media products are investigated to analyse media codes and conventions, genre, style
and the location, context and time when the production was produced. Equipment, materials and technologies
are investigated in a range of media forms in relation to the audience and intention. Experiments using materials,
equipment and technologies are conducted to develop understanding of and skill in their use.

Pre-production: the production is planned considering the specified audience, intention, narrative and context.
The construction of the narrative of the product is planned, including how it will engage, be consumed and read by
the specified audience. Media codes and conventions, genre and style, are considered in the construction of the
narrative. Documentation and the planning of the production are carried out in visual and written form using tools
such as production notes and storyboards. Equipment, technologies and materials to be used in the production are
documented. The way the product will be distributed to the audience and the context in which it will be distributed
and consumed is also planned.

Production: the planned production design is captured and recorded. Annotations may be added to the
production design plan in relation to media codes and conventions and any changes to the production design.
Production may be a collaborative process involving a number of people with specific roles or it may be an individual
process. Reflection and evaluation of the production can occur through written documentation, oral feedback and/
or visual feedback.

Post-production: the production is refined and resolved considering the intention, audience and the construction
of narrative. Media codes and conventions are used to resolve ideas and to consider the engagement, consumption
and reception of the specified audience. Specific equipment and technologies are used in editing. Feedback is
sought and the creator and participant will reflect upon the product and its relationship to the specified audience
and intent.

Distribution: the product is delivered to the specified audience in a planned context and location. At this
point the creator and/or participants will seek feedback for future productions based on audience response and
personal reflection.

Source: https://www.vcaa.vic.edu.au/curriculum/vce/vce-study-designs/Media/advice-for-teachers/Pages/DevelopingaProgramSchoolAssessedTask.aspx

FOLIO

All students complete a FOLIO in two stages. You will be completing the following stages of your folio inside and outside class time.

- Explore
- Analyse
- Record
- Document
- Develop
- Evaluate

ANNOTATION

Annotation is crucial to the success of your submission. I need to be able to give you the same mark that ANY OTHER TEACHER WOULD, therefore you need to document your process and thinking. Here we are being METACOGNITIVE; that is, we are thinking about our thinking and we are using our folio to make this visible!

 

One of the reasons we annotate is to give the assessor an understating of your artistic and creative progress.

Things to consider within your annotation:
• What is it?....a moving image, print production, sound production.
• What code or conventions do you see? What led you to this decision?
• How is the audience engaged and or consumed by what you see?

• How does it reflect your intention?
• Be sure to include media language – including Codes, conventions, VCAA Media Study Design language.

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Helpful stuff:

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Production Experiment Example:

Textbook:

Heinemann Media, Third Edition (2018), Chapter 7: 7.1 The Production Design Plan

Media Knite 

Production Skills Booklet 

http://www.mediaknite.org/wp-content/uploads/2019/02/Production-Design-Skills-Booklet.pdf

VCAA advice for teachers Unit 3 Outcome 2

School Assessed Task

https://www.vcaa.vic.edu.au/curriculum/vce/vce-study-designs/Media/advice-for-teachers/Pages/DevelopingaProgramSchoolAssessedTask.aspx

Screen Australia (great for pitch development)

“Pathways to Audience Guide”

https://www.screenaustralia.gov.au/getmedia/ad36c02b-4fb7-497a-bcc0-758a33ad0705/Pathway-to-Audience-Guide.pdf

Lesson Bucket 

Top Screen Archives 

https://lessonbucket.com/category/vce-media/units-3-4/top-screen/

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