Outcome 3: Media production design

Assessment:

Unit 3&4 Assessed coursework
• U3: Outcome 1
• U4: Outcome 2                        = 20%

School Assessed Task
• U3: Outcome 2 & 3
• U4: Outcome 1                        = 40%

End of year exam
• All outcomes of unit 3 & 4     = 40%

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The official part:

'Media production designs are a set of written and visual documents that detail the stages of production of a proposed product. The production design communicates both creative vision and thorough planning. The media industry has specific methodologies, conventions and workflow for documenting media production in different media forms. These methods vary from form to form and within forms according to the style and/or genre of the proposed product. Audience engagement consumption and reception is at the heart of media production. A feature common to production design across media forms is a clear understanding of the proposed audience/s. Audiences may be delineated by demographic or social factors, identified by their interests and experience in media works, forms, genres or styles, or created by media institutions or individual producers for a particular purpose. Detailed articulation of audience/s and how they will be engaged underpins all aspects of a media production design. Informed by their learning in Area of Study 2, students use industry specific design and planning, both in written and visual documentation, to complete a media production design. The design incorporates a clear fictional and/ or non-fictional narrative for a specified audience in a selected media form as outlined below. Students take into account the relevant media codes and conventions of the selected media form.

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The production design is developed for one of the following media forms:

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• A video or film production of 3–10 minutes in length, including title and credit sequences.

• An animated production of no more than 10 minutes in length, including title and credit sequences.

• A radio or an audio production of a minimum of 8 minutes in length, including title and credit sequences.

• A digital or an analogue photographic presentation, sequence or series of a minimum of 10 original sourced images shot, processed and edited by the student.

• A digital or traditional print production of a minimum of 8 pages produced and edited by the student.

• A digital and/or an online production that demonstrates comparable complexity consistent with the other media forms.

• A convergent or hybridised media production that incorporates aspects of a range of media forms and is consistent with product durations and the descriptors listed.'

(VCAA, Media Study Design, p23-24 https://www.vcaa.vic.edu.au/Documents/vce/media/MediaSD_2018.pdf).

Outcome 1:

On completion of this unit the student should be able to develop and document a media production design in a selected media form for a specified audience. To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of Study 3.

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Key knowledge:

• methods for documenting the specified audiences, narrative and intention of the proposed production

• media codes and conventions, technologies and processes relevant to the selected media form, proposed audience, narrative and production

• methods for creating written and visual representations of a proposed production

• methods for documenting details of production and post-production roles, tasks and timelines

• media language relevant to the design and production of a media product in a selected media form.

Key skills:

• document the specified audience, narrative and intention relevant to a selected media form and product

• apply media codes and conventions, technologies and production processes appropriate to the selected media form, proposed audience, narrative and product

• create written and visual representations of a proposed production • document production and post-production roles, tasks and timelines

• use media language appropriate to the design and production of a media product in a selected media form.