VCE Studio Arts + VCD

The official part:

Narratives are created through a production process that involves the conceptualisation and development of ideas, pre-production, production, post-production and distribution. The production and distribution of narratives involves skilled use of media technologies, often in collaboration with others, where each individual undertakes specific roles and responsibilities required at each stage of the production. While the production of narratives is a creative process, they are produced for specific audiences and are constrained by the contexts in which they are produced, distributed, consumed and read. Students apply their theoretical learning to create and construct narratives in the form of media exercises that demonstrate one or more concepts covered in Area of Study 1.

' (VCAA, Media Study Design, p17 https://www.vcaa.vic.edu.au/Documents/vce/media/MediaSD_2018.pdf).

Outcome 2:

On completion of this unit the student should be able to apply the media production process to create, develop and construct narratives. To achieve this outcome the student will draw on key knowledge and key skills outlined in Area of Study 2.

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Key knowledge:

• media production processes and their relationship to specific media forms

• construction of narratives using the media production process

• the roles and responsibilities required in different stages of the media production process

• technical skills used in the operation of media technologies

• ethical, legal and community constraints in the production and distribution of media products

• media language appropriate to the design, production and evaluation of media products.

Key skills:

• design and produce narratives using the stages of the media production process

• undertake roles and responsibilities within the media production process

• apply technical skills in the operation of media technologies

• develop and produce narratives within ethical, legal and community constraints

• use media language appropriate to the design, construction, production and evaluation of media productions.

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TASK 1:

As an introduction to this Area of Study you are all required to progressively add to a digital FOLIO and design and print the first few pages with the following information and imagery:

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TITLE: Inspiration

• Source FILMS with a powerful narrative & annotate.

• Source TV SERIES which contain a powerful narrative & annotate.

• Source SONGS or PODCASTS which contain and propel a powerful narrative & annotate.

• Source PHOTOS which contain and propel a powerful narrative & annotate.

• Source PRINT examples which contain and propel a powerful narrative & annotate.

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Your annotation should include: (write on behalf of the audience NOT YOU)

• The code and conventions employed by the creator to propel the narrative to the audience.

• Where and How the media product was produced and distributed.

• The impact had on the intended audience.

• Any prior understandings or expectations that audiences may or may not have had.

EXPLORING IDEAS

Once you have completed your Inspiration (Task 1 above), you can now move onto Exploring Ideas. You are still in the Development stage of creating your Media Product so it is completely ok if you are still unsure what your product form will be and what narrative it will contain.

Exploring Ideas can look and feel how you like. The point is to explore and advance on existing ideas that already exist. You may have got a few ideas from your Inspiration section and want to further expand and explore concepts, codes or conventions from those media products.

For example: Exploring…..

• Colour – The psychology of colour and how it is employed to engage and tell a story.

• Font – The psychology of font and how it is employed to engage and tell a story.

• Titles & Credits – How these are created and what impact they have on setting a feeling or resolving a product.

• Location & Setting – Cinematography – What this does and how effective it is.

• Paper Stock – How different they are and what they mean to the end user.

• Score – Foley – Sound Effects – How sound is employed to engage and tell a story.

• Camera Techniques – Who and how these are employed to engage and tell a story.

• Lighting Techniques – Who and how lighting is effective to engage and tell a story.

These are only a few ideas….you may have more. Make suer you include images and source your ideas.

AUDIENCE BREAKDOWN

Your audience breakdown should be one A3 page of writing and include the following breakdowns:

Demographics:

Gender, Age, Income, Family.

Geographics:

Where you live, How you live, Where you holiday, Where you hang out, Where you buy things – online/in-store, where they don’t go?

Psychographics:

Their likes, Dislikes, Hobbies, thoughts on things, social media use, Who you hang out with, Buying trends, are they confident, social, leader, follower, trend setter, social currency is important or not, self worth, body image identification, do they fit in or not, how they see themselves compared to others, where they fit within the social setting, any stereotypes attached to their representation?

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(If you get stuck on how to approach the layout or how to construct a sentence make sure you have a look at the past examples on the Media Knite site in the media room or online on the website under the Unit 1&2 Folio TAB)

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CODE & CONVENTIONS OF STORYTELLING:

In order to convey your narrative to your audience, Creators of media products will consider the Code and Conventions of Storytelling that engage and propel their ideologies. Ideologies represent the social values and the fabric of which your society is made from. You want your audience to relate to your characters and their story and you want your audience to connect to the ideologies that underpin your narrative.

Your job will be to discuss the Code and Conventions that you will be employing in your media product to engage and propel your story to your audience. Select from the list below and explain how and what Code and Conventions you will be using. Make sure you include images where possible in your folio.

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CODE & CONVENTIONS OF STORYTELLING:

• Opening, Development & Closure

• Multiple Storylines

• Narrative Possibilities

• Character Development

• Cause & effect

• Setting

• Structuring of time

• Point of View

For the media language that supports each of these, please refer to the Media Knite Code & Conventions Booklet.

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